Developed Promotion Planning Software Solution for a Germany based Leading Supply Chain Software Company
By admin | December 24, 2019 | 2:45 min read
To forecast and manage the promotion in an effective and streamlined fashion, Client wanted to build software to have a real-time analysis.
About The Client
The client is a global leader in supply chain planning software for companies experiencing demand volatility. It is serving more than 250 companies across the globe.
Industry: supply chain planning
Client Since: 2016
In the developed promotion software solution, below features were designed and developed by our team of SaaS experts:
To harness the full potential of the product forecasting in one’s organization, it’s imperative to gauge the effectiveness of the same via different promotional campaigns. To see the efficacy of different promotion campaigns, the platform was required to gauge
whether promotions were working successfully or not.
The objective of the Client is to have Next-generation Promotion Management and Planning Tool for better and real-time decisions. Promotion planning software solution was needed to formulate better Go-to-Market
(GTM) strategy. The client wanted to keep a track on product forecasting for better sales and profitability
Infoxen leverages an offshore-onshore model for this initiative with 80% of the team located offshore. Our expert consultants analyzed the client problem and proposed an end-to-end strategy to build the platform in a cost-effective manner. We performed a rigorous analysis of the client then-current supply chain management practices to develop a software planning solution. Based on client inputs, we developed a customized promotion tool to deliver insights on vital aspects of the client’s supply chain. Our SaaS development experts built and tested the interface for sales integration with campaign management to enable product and market search.
Better Decision Making Process: The promotion tool enabled stakeholders throughout the organization to make more
informed decisions. The dashboard quickly became an indispensable tool in driving business decisions and red flags.
Promotion Dashboard: The dashboard could pinpoint the best and worst campaigns and helped the organization
devise best practices to create better product marketing mix.
Better Report Creation: A centralized information repository also eliminated the time spent on creating ad-hoc
reports and generated better information flow throughout the organization.
Improved Data Visibility: Reduced the blind spots that had previously affected the company’s supply chain
Proper Strategy Formulation: Through this promotion tool, the client was able to achieve alignment with strategic goals at all levels in the company.
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